There are two main objectives why
Lauric Strategy+ Marketing was set up.
1.
To
provide cost effective content solutions.
2.
To incorporate these solutions into the
overall business strategy for Start-ups and SMEs.
It’s just this: We create a platform.
You (Start-up and SME) leverage on the platform to introduce your product and
service to the masses, your potential customers. With this in mind, Lauric has launched
a graphic novel titled Shadow of Carthage: Angel’s Flight.
Yes, the graphic
novel, or comic, as we are apt to put it, is the platform. Interesting though,
that in the six months that we’ve been launching this platform, we’ve received from
clients, and from self-titled marketing “gurus” a gamut of opinions, comments,
and theories that tend to circle around a definitive dismissal of this platform
as a legit marketing tool.
It’s a myth. Really.
It’s a myth that graphic novels aka
comics are for kids and kids only.
It’s a myth that “adults don’t like
them”, or that “they are not familiar with them”.
Because THEY ARE NOT.
We could cite two renowned examples
that today have grown from what were at one time comic publishing houses to the
cinematic universes today that we see on theatrical screens but if you were to speak
to their creators, they’d gladly tell you that they are still comic publishing
houses and that comics are visual stories, and that though they won’t
hold steadfast to the titles of visual storytellers or content creators, they
have been, are, and will be respected as writers and artists of one of the most popular visual content ever available
both in print and off-print.
Here at Lauric, we could easily work
with our affiliated studios to do up a video for you, and we do have an affordable package for startups that meet the criterias but to really communicate
effectively with your targeted audience, it would mean releasing one video a
week, and yes, you could produce a viral video that will spread across the
platforms like wildfire and make your company famous overnight. But behind
every viral video is a team that manages the content distribution process and
monitored the viral cycle and it isn’t only about uploading the video on one or
more online platforms. Neither is it
sustainable for a start-up or SME to produce one video per week, or to invest thousands
of dollars in something that might garner a lukewarm or worse, forgettable
response.
We’re not saying that
comics are a surefire guarantee (which communications strategy is?) but costs
are cheaper, you can afford to experiment more, content can be curated to appeal
to your target market… and then when your video gets released, you’ll have a
ready audience awaiting it excitedly and eagerly.
And to add on why
comics as a marketing tool are effective…
1.
They stand out.
Low adoption
rate (due to all the myths circulating around still) means your content will
stand out from the crowd.
2.
They combine
pictures with a story.
Infographics
are great for information. But it stops right there at the bare-boned facts.
Comics evoke strong emotions. Whether they like it or hate it, that’s an
emotion and no other illustration can evoke them as much as comics do.
3.
They are cost effective
Digital
storytelling at its simplest, minus the bells and whistles.
4.
They are perfect to communicate complex and
abstract concepts.
When the plainest of products or services are personified or glamorized larger-then-life by comic artists, or when the most “unsexy” of processes are demonstrated with an entertaining blast of energy in the comic form, here’s where comics work best. Animation achieves the same effect too, but comics are cheaper- and faster to produce.
5.
You become personified.
You’re no
longer putting anonymous smiling people backlit in bright sunlight and
atmospheric light. Your company becomes a person with a name and a background in
a place where he or she experiences emotions like you and I, where he or she
has to face problems like you and I do and has to resolve them with whatever
resources there are available. Meaning
that your company- and you- become more approachable to your potential clients
right away.
6.
Comics and
Social Media = ONE
Low bandwidth? No problem.
Multiple devices? No problem.
7.
You are open to change and everyone will know it
Flexibility,
agility and responsiveness are reflected entirely in a single, hand-drawn line.
Now think of what multiple hand-drawn lines can do.
This is what comics
can do. Combine the strategies of digital marketing, content marketing and SEOs
onto a distinctive platform that is sustainable, that is cost-effective and
which brings you higher returns of investment with lower risk exposure.
Lauric has the content.
Lauric has the marketing
strategies and the distribution channels.
And it is all on a platform that has
been created with you in mind, where
you can incorporate your brand message, personify your brand identity,
introduce your product and your service to an audience most critical of all-
your potential customer.
