Go....Going......Gone!

Winter 2015.

A client came to Lauric to request our assistance to launch and market his service. We recommended the following:

“You have to build up you community, and continually engage them.

This is best achieved through a digital brand character.

We will do a demonstration of his services through a simulation in a mall, with his digital brand character interacting with all his users.

If proven successful, we will extend it to other areas” 

Spring 2016.

We worked with the client. But they didn’t really understand what we were saying. They went along with the digital brand character part. But they didn’t get the community part. They didn’t get what it was all about and why it was necessary and why without this character engaging the community there would be nothing to go on. Neither did they comprehend the importance of this digital brand character demonstrating what their service was about.

Strangely they weren’t the only ones.

Influencers and non-believers questioned the whole concept and laid down the assumption that this concept would not work because of… whatever. Doing this would drain the battery life, they said. Oh, no one will use this service since it doesn’t really contain the action. Oh, why would you need to engage customers with Entertainment because entertainment is entertainment and you know, we’re totally into hardware… They said.

Summer 2016

No one is questioning why Entertainment, hardware and services are now ONE. No one is questioning this very famous IP that got resurrected after a long, long time why they’re doing all the above.

They’re just totally into it now. And not only are they into it, they’re suddenly experts who can micro-analyze why it’s so successful now (like it wasn’t successful before?!) and what this will mean for businesses in the future. And do they talk convincingly, like they have went to the future and saw it.

 

Learn from the "best" Karate Expert

 

I bet they wish they could speak to those who saw this through from its development phase and know the product's roadmap. But those guys aren’t talking. It doesn’t matter whether you ask them or not. They’ll tell you that they don’t really know what the future will be and they’ll tell you in all honesty that even if they did, there’s this thing called a Non-Disclosure Agreement and so they can’t mention what’s gonna happen at all, and certainly not what this company or that company will be doing. Uh uh. Zilch.  

But what they can tell you… and that’s if you’re really, really keen, is

 

"it is possible for a tie-up if your product or service is a good fit."

We’re saying the same thing too. Because we’re an Entertainment Content Strategy Consultancy. We know entertainment. We know the opportunities that exist and we’re pretty sure that for the future of your business, you won’t want to lose out this opportunity.

After all, it’s what you’ve not seen and yet debuted it to success is what makes you a market leader. If you’ve seen it, that opportunity’s long gone.

Don’t you think so? Its not too late, as there will be other opportunities.  As long as Entertainment Content continue to exist, it will continue to drive change Its time to move beyond small content, and learn how to utilize Entertainment Content in your business.